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My Experience

Proven business leader with a track record of driving transformative growth. I combine strategic vision, operational expertise, and a customer-centric focus. I have successfully led high-growth tech startups in their scaling initiatives, and now drive transformation in global industry leaders with Amazon Web Services. My collaborative leadership style, entrepreneurial mindset, and ability to build high-performing teams make me a versatile problem-solver ready to deliver sustainable, impactful results.

2026 - now

Cloud & AI Sales Specialist,
Microsoft

Responsible for the cloud journeys of multiple FSI customers.

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Image by Christian Wiediger

2022 - 2025

Enterprise Account Executive, Amazon Web Services

Recognized by AWS EMEA leadership with the All-Star Award - a quarterly distinction for top performers who consistently raise the bar

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Weighted average revenue target attainment of 107%
• Own end-to-end sales cycles, closing large enterprise contracts, and developing C-level relationships
• Lead multiple account teams for key global enterprises with $22M in revenues on AWS

2018 - 2022

Co-Founder / Partner, Daltix

Acquired by Colruyt Group. We increased the company value from €400K to €60M+ in 4 years, building an international, talented team of 32 people across Western and Southern Europe (all while reaching profitability). Daltix supports Fortune 500 FMCG suppliers, GfK and leading European retailers.

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TV Remote

2016 - 2018

Big Data Consultant, Real Impact Analytics (now Riaktr)

 

• Media Client: Led end-to-end digital transformation projects for world’s leading TV operator. Improved data visibility by providing timely, 
tailored insights for all management layers for multiple departments – call center, finance, logistics, marketing, sales, etc.
• Telco Clients: Implementation of sales & distribution optimization projects. Project resulted in a 5% increase in sales revenues, generating 
insights using big data and training HQs and field teams how to act on them.

2011 - 2016

Education

 

Vlerick Business School - General Management

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University of Antwerp - Applied Economic Sciences

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Alexander De Lancker

Data-Driven Growth Strategist & Pre-Seed Investor

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